业务计划模板 目录与索引 1 综述（1~2 页） ............................................................................................................................................ 7 1 .1 产品概要 ............................................................................................................................................... 7 1 .2 市场机遇 ............................................................................................................................................... 7 1 .3 产品策略一致性 ................................................................................................................................... 7 2 市场分析与市场策略（4~6 页） ................................................................................................................ 7 2 .1 市场概观 ............................................................................................................................................... 7 2 .2 目标市场 ............................................................................................................................................... 8 2 .3 市场策略 ............................................................................................................................................... 9 2 .3 .1 产品策略： ................................................................................................................................... 9 2 .3 .2 销售策略： ................................................................................................................................... 9 2 .3 .3 价格策略： ................................................................................................................................... 9 2 .3 .4 竞争策略： ................................................................................................................................... 9 2 .3 .5 产品发布、公关与宣传策略...
