目录 目录 .................................................................................................................................................. 1 前言 .................................................................................................................................................. 2 第1 章 企业简介 ....................................................................................................................... 3 第2 章 市场分析 ....................................................................................................................... 6 2.1 市场细分(Segmenting) ................................................................................................. 6 2.2 市场定位(Positioning) ................................................................................................... 8 2.3 目标市场选择 ..................................................................................................................... 9 第3 章 竞争对手分析 ............................................................................................................. 11 第4 章 SWOT 分析 .................................................................................................................. 14 4.1 优势 S ................................................................................................................................ 14 4.2 劣势 W .............................................................................................................................. 16 4.3 机遇 O ............................................................................................................................... 17 4.4 威胁 T ................................................................................................................................ 18 第5 章 伊利营销策略 .................................................................................................