1下载后可任意编辑广告学自学考试独立本科段毕业论文 姓名： 专业：准考证号： 指导老师：职称：2024 年 8 月 1 日[摘要] 21下载后可任意编辑[关键词][Abstract] With the development of society and economy, mobile phone advertising as a new media, the dissemination of the brand in the process function is paid attention to by more and more enterprises. Brand communication strategy compared to other media, mobile phone advertising can better carry out precision marketing positioning, which is its management of many enterprises pay attention to, which has great development potential in the wireless Internet era. However, in the brand communication process of mobile phone advertising, it still exists some problems. In this paper, the theoretical basis of advertising and marketing in communication, mobile phone advertising, concept, characteristics and the main form of communication, the communication problem in the process, with reference to the successful cases of 3G brand communication, brand communication strategy of mobile phone advertising open discussion, have certain reference meanings to for the brand to other enterprise application of mobile phone advertising promotion.[Keywords] ： mobile phone advertising brand communication 3G目 录引言...........................................................................444567第一节 过于重视经济利益....................................................732下载后可任意编辑第二节 负面信息较多........................................................7第三节 舆论导向的偏颇......................................................8第三章 讨论方法................................................................8第一节 文献法..............................................................8第二节 实证分析法..........................................................9——以 3G 为...
