精品文档---下载后可任意编辑中国百货店进展现状及对策讨论的开题报告题目：中国百货店进展现状及对策讨论引言：百货店在中国已有百年历史，是中国商业进展中的重要组成部分，曾经在 80 年代至 90 年代间盛极一时。然而，近年来，互联网的快速进展和商业新业态的兴起，给传统百货店带来了极大的压力，百货店的销售额和利润逐渐下滑。面对这种趋势，百货店需要及时调整自己的经营策略，适应市场和消费者需求，重新焕发生机，实现长期持续进展。目标：本讨论旨在通过对国内外百货店进展的讨论、现状的分析，提出中国百货店的进展对策。讨论方法：本讨论采纳文献讨论法、调查问卷法和专家访谈法，通过对目前国内外百货店的进展现状的全面调查和分析，了解消费者的需求和市场的趋势，并且通过专家访谈，了解企业内部现状和外部竞争环境，从而提出针对性的进展对策。预期成果：通过本讨论，估计可以得出以下成果：1. 分析当前中国百货店进展面临的困难和挑战，总结国内外百货店进展经验和教训。2. 分析消费者和市场的需求和变化，找出百货店的差异化竞争和特色经营的切入点。3. 提出适合中国百货店的转型进展对策，以实现百货店的全面升级。4. 通过对上述对策的启示和建议，对百货店向全新时代进展提供一定的参考意义。参考文献：Aguti, C. N., & Mansur, A. I. (2024). The Influence of Store Atmosphere on Customer Loyalty at Garden City Mall Nairobi, Kenya. Journal of Marketing and Consumer Research, 45-56.精品文档---下载后可任意编辑He, Y. (2024). Exploring the Effect of Sustainability Associated Retail Brands on Consumer Attitudes and Purchase Intention. Journal of Marketing and Consumer Research, 75-87.Kim, D., & Ko, Y. (2024). A Study on the Influence of Store Location Factors on South Korean Consumers' Store Choice for Traditional Department Stores. Journal of Marketing and Consumer Research, 102-111.Qiu, M., Lai, Y., & Chen, C. (2024). A Study on the Relationship between the Store Environment and Customer Behavioral Intentions in the Context of Chinese Supermarkets. Journal of Marketing and Consumer Research, 35-44.Yang, F. (2024). Study on the Development Strategy of Domestic Department Stores in the Context of New Retail and Consumption Upgrading. Journal of Marketing and Consumer Research, 15-22.
