精品文档---下载后可任意编辑中国餐饮连锁管理控制模式探讨——兼论小肥羊案例的开题报告摘要：本文旨在探讨中国餐饮连锁行业的管理控制模式，以小肥羊餐饮连锁企业为案例进行分析讨论。餐饮连锁行业作为中国服务业的重要组成部分，已成为国内市场上竞争最为激烈的行业之一。对于餐饮连锁企业来说，如何有效地管理和控制分店经营，是实现规模化、标准化生产、提高企业效益的关键。本文通过对小肥羊餐饮连锁企业的管理控制模式进行深化讨论，探究小肥羊成功的管理控制模式和经验，并提出管理合理化、信息化、流程化、优惠化、标准化和品牌化的管理控制模式建议，以推动餐饮连锁企业在市场竞争中取得更好的进展。关键词：中国餐饮连锁行业；管理控制模式；小肥羊餐饮连锁企业；建议性管理模式Abstract:The purpose of this paper is to explore the management control mode of China's catering chain industry, and analyze the case of Little Sheep Catering Chain Enterprise.Dining chain industry, as an important part of China's service industry, has become one of the most competitive industries in the domestic market. For catering chain enterprises, how to effectively manage and control branch operations is a key to achieving large-scale, standardized production and improving enterprise efficiency. This article explores the successful management control mode and experience of Little Sheep Catering Chain Enterprise through in-depth research on its management control mode, and proposes management control mode suggestions, such as management rationalization, informatization, process, promotion, standardization and branding, to promote the better development of catering chain enterprises in market competition.Keywords: China's catering chain industry, management control mode, Little Sheep Catering Chain Enterprise, advisory management mode.
