第 2 页精品文档---下载后可任意编辑商务英语写作之给客户写贺信 商务英语写作之给客户写贺信 一、 Draft a proposal report according to the following information: 1 此报告就是否购置凯乐格公司〔Kellogg Company〕股票提出个人建议供有关人员进展投资决策时参考； 2 凯乐格公司是一家从事食品生意在国内市场居领先地位的跨国公司，如今在开发新产品以满足各种不同的养分需求和不同的顾客个人爱好； 3 该公司现拥有 42%的市场份额，并仍在通过广告攻势扩大市场份额； 4 尽管公司仍以谷类食物为主，但正慎重地实施着产品多样化的预备，包括冷冻食品； 5 20xx 年公司的.销售额增长了约 16%，达 45 亿美元，而上一年那么为 37.8亿美元，这已是连续 36 年的销售增长，商务英语写作：给客户写贺信。利润增长了约 14%，到达 3.48 亿美元，而前一年为 2.89 亿美元； 6 由此可见，公司的财政状况是特别好的，销售额和利润均多年连续增长；购第 3 页精品文档---下载后可任意编辑置该公司的股票将是格外明智的投资决策，商务英语?商务英语写作：给客户写贺信?。 REFERENCE REPORT To: Related Investors From: Date: 6 March 2024 Introduction Kellogg Company, a multinational company and a national leader in the ready-to-eat cereal business, has been developing new kinds of products to meet the different nutritional needs and personal preferences of consumers. The research and development activities are conducted at its headquarters. The Purpose of this report is to provide you with financial data necessary to make your investment decisions and to offer my recommendations. 第 4 页精品文档---下载后可任意编辑 Findings Kellogg Company commands 42% of the ready-to-eat cereal market. It is attempting to expand its market share by using advertising campaigns. Although its sales strategy still puts cereal first, Kellogg is responding to the challenges to its traditional business by undertaking a cautious diversification program involving the technology of frozen foods. In 20xx, sales went up by 16% to $4.5 billion compared with $3.78 billion the previous year. This is the thirty-sixth consecutive year that sales have increased. Earnings rose by 14% to $348 million compared with $2.89 million the previous year. Conclusions and Recommendations The company’s financial position is clearly very strong. It has experienced a steady growth in both sales and earnings. It is my 第 5 页精品文档---下载后可任意编辑opinion, therefore, that buying Kellogg Company’s stock would be a very wise in
