精品文档---下载后可任意编辑四川大学生直销行为讨论团队名称： 五维一体指导老师： 钱永贵老师团队成员： 李昕宇 颜阳 郑阳晓 赵玉苓 陈妍蕾2009 年 3 月一五日摘 要精品文档---下载后可任意编辑中国参加 WTO 以后，直销在中国得到了迅速的开展，从 2024 年的 200 亿的销售额开展到估量在 2024 年到达 1000 亿。当直销在中国迅速开展的同时，一些不良的现象开始也显现出来，不少直销企业的身影出现在了全国各大高校，违反了?直销管理条例?的规定.我们做了关于直销的社会认知度和校园认知度的问卷调查，并且也探究了直销出现在校园的原因和大学生为什么从事直销的原因，以及大学生为什么不应该从事直销的方方面面。最后，我们从政府，学校，社会，学生四方面的立场，提出了我们的解决方案。关键字： 中国 直销 大学生AbstractAfter China’s entrance into the WTO, direct marketing has been rapidly developed in China. Sale of 20 billion in 2024 and expected to achieve 100 billion in 2024. As direct selling rapidly developed in China, a number of adverse phenomenon have been emerging gradually that many direct sales companies expand business into colleges and universities which is contrary to the “Direct Marketing Management Ordinance〞 in China. In this paper, basing on questionnaire on recognition of direct marketing on campus and in society, we investigate the reasons that direct sales emerges in colleges and universities and analyze reasons that students engage in direct sales and conclude why students should not engage in. Finally, we propose solutions in shoes of schools, society, government and society.Keywords: direct sales china students目录一.国内讨论综述·········································································································1二.直销在中国的开展·············································...
