长春工(Gong)“业大学大学生 金(Jin)点子〞创业创意(Yi)大赛工(Gong)程方(Fang)案书一、执行总结.............................................41.1 公司简介.............................................41.2 市场描述.............................................41.3 投资与理财...........................................51.4 办理团队.............................................61.5 整体工程进程.........................................6二、工程布景.............................................7三、产物与效劳...........................................83.1 产物与效劳...........................................83.2 产物性能.............................................93.3 优劣比拟.............................................93.4 价值评估............................................103.5 应用前景............................................103.6 未来规划............................................10四、市场与竞争阐发......................................11.........................................124.2 竞争环境阐发.........................................134.3 企业结合评价.........................................15五、市场营销.............................................155.1 目标市场.............................................165.2 订价策略.............................................165.3 战略伙伴建(Jian)设.........................................165.4 营销渠道分(Fen)析.........................................165.5 推(Tui)广策略.............................................17六、公司(Si)战略.............................................176.1 公司(Si)愿景.............................................176.2 开展战略.............................................186.3 人力资源战略.........................................216.4 企业文化建设.........................................22七、办理框架.............................................237.1 公司性质.............................................237.2 组织形式.............................................237.3 部分职责...
