台山海骏达花园2024 年 7 月-2024 年 2 月推广方案撰写人：陆正方 吴展祺 二零零九年七月三日一、客户分析.........................................................................................................4〔一〕登记客户情况分析............................................................................................4〔二〕成交客户情况分析............................................................................................9二、工程前期推广回忆................................................................................................11〔一〕户外广告...................................................................................................11〔二〕纸媒报广...................................................................................................13〔三〕电视广告...................................................................................................14〔四〕电台广告...................................................................................................14〔五〕网络及杂志.................................................................................................15〔六〕短信.......................................................................................................16〔七〕活动.......................................................................................................16三、竞争对手分析....................................................................................................20〔一〕碧桂园.....................................................................................................20〔二〕华侨花园...................................................................................................26〔三〕台山海骏达花园与碧桂园、华侨花园比照分析...................................................................27四、推货节奏........................................................................................................29〔一〕货量分析.......................................
