商业报告-英文版2Restaurantdataanalysisreport3ContentExecutivesummary4Introduction4Methodsofanalysis4Analysisoftheeachquestion5Hypothesisl5Hypothesis25Hypothesis36Hypothesis48Hypothesis59Hypothesis611Hypothesis712hypothesis813Hypothesis914Hypothesis1015SummaryandRecommendations16Reference17ExecutivesummaryInvestigationisundoubtedveryimportantforbusinessandpersonal.Theauthorofthispaperthinkthatmanyelementsshouldbeconsideredtomakeabetterunderstandingofw4hetheranelegantrestaurantwillbesuccessfullyconstructed・Inotherwords,itisnecessarytoknowmoreinformationaboutthemarket.Inthisreport,thesoftwareofSPSSwillbeusedtoanalyzethedataandstatisticalmethodswillbeinterpretedinthecase・IntroductionMichaelJenkinsisgoingtooperatehisownrestaurantandheaskedtheresearchfilmtoconductasurvey.Thepurposeofthesurveywastoexploremoreinformationtoverifytheprobabilityofthesuccessinhisrestaurantandthengivingsomeusefulinformationtohelphimmakedecisions.Thereportwillanalyzethemarketinfluencefactorsandusestatisticalmethodssuchasuni-variate,bi-variateandmulti-variatetomakethedatamoremeaningful.Attheend,somerecommendationsbasedontheanalysisresultwillbegiven.MethodsofanalysisDataanalysisshouldbedifferentindifferentproblems(Pallant,2010)・Inthistheprocedureofthedataanalysis,theapproachofthedataanalysisincludeasbelow・Thedescriptivestatisticisabriefdescriptionofthecharacteristicsofthedata,suchasmean,varianceandothers・TheindependentsampleTtestisoneoftheuni-variateanalyses.Thistestmethodisapplicabletotheassumptionofthepopulationwhosedistributionisnormal,populationvarianceisunknown(Larson,2010).Andthistestisusedtodistinguishthedifferenceofthemeanbetweenthesampleandthepopulation・Thepairedsamplestestisoneofthebi-variateanalyses.Thetestjudgedwhethertworelatedsamplesarefromthesamepopulationanditalsoassumedthatthedistributionisnormal.Throughcomparingthesignificanceofthestatisticstofthedifferentsamples,thedifferencebetweentwosamplescanbeseen・Theindependenttesthasthesameprincipleasthepairedsamples.However,itisu...
