计划书英文汇总 5 篇计划书英文 篇 1 英语商业计划书(Business Plan) 第一讲:概述 第二讲:现状分析 第三讲:目标确定 第四讲:组织结构 第五讲:产品分析 第六讲:市场分析 第七讲:市场策略 第八讲:生产分析 第九讲:财务分析 第十讲:附件 第一讲:概述(executive summary) 概述是整个商业计划的第一部分,相当于整个商业计划的浓缩,使整个商业计划的精华所在
一般将概述放在最后书写,页数应控制在 2 页以内
概述应包括的基本内容有: 企业的宗旨,例如: In 20xx, ABC Corporation was created to
Now, ABC Corporation is at a point where… 背景介绍,例如: For many years people have… The condition of the industry today is such that… 产品或服务及市场竞争情况,例如: We have just completed the development of S30 – a novel and proprietary construction tool Compared to competitive products, our s30 can… 企业目标,例如: Our objective, at this time, is to propel the company into a prominent market position
We feel that within 5 years ABC Corporation will be in a suitable condition for further expansion, an initial public offering or pr