1 中国讲座网简介 32 中国讲座网营销规划 52.1 营销规划概要..............................................................................................................................52.2 宏观环境和行业环境分析..........................................................................................................62.2.1 中国讲座网政策法律环境...............................................................................................72.2.2 中国讲座网经济环境.......................................................................................................92.2.3 中国讲座网社会文化环境.............................................................................................112.2.4 中国讲座网技术环境.....................................................................................................132.2.5 中国讲座网行业环境分析.............................................................................................142.3 营销调查....................................................................................................................................162.3.1 中国讲座网用户行为调查.............................................................................................162.3.2 中国讲座网市场潜量估算.............................................................................................212.4 营销战略....................................................................................................................................222.4.1 中国讲座网市场细分.....................................................................................................242.4.2 中国讲座网目标市场.....................................................................................................262.4.3 中国讲座网价值定位.....................................................................................................272.5 营销战术.............................................................................................................
