------------------概要………………………………………………………………………………………………………………………。2一 、市场营销环境分析........................................................................................3（一）宏观环境分析..............................................................................................3（二）渠道企业分析..............................................................................................4（三)目标市场分析.................................................................................................4（四）竞争者分析..................................................................................................5（五）消费者分析..................................................................................................6（六)企业自身分析.................................................................................................7二 、市场业务的机会点和问题点.......................................................................10（一）机会点:.......................................................................................................10（二）问题点:.......................................................................................................12三 、营销目标.....................................................................................................13四 、营销战略.....................................................................................................14（一）细分市场....................................................................................................14（二）市场选择....................................................................................................14(三）市场定位......................................................................................................14五 、营销策略.....................................................................................................15（一）产品策略...................................
