毕业论文题目：东莞以纯集团有限公司 营运能力分析 摘 要营运能力分析是企业管理过程中的一个关键且重要的环节。营运能力分析是对企业的经营运行能力的分析，即企业运用各项资产以赚取利润的能力分析。目前，随着知识经济的到来，社会的不断进步，在竞争日益激烈的今天，东莞中小企业越来越重视企业的营运能力分析，运用营运能力分析可以发现经营过程中出现的经营不妥的经营事项，更好的管理企业经营中的各项资产，从而在经营中赚取更多的利润，增强企业的行业竞争能力。本文以东莞以纯集团有限公司为例，通过对该公司的营运能力分析，发现该公司存在销售能力降低，存货增加；应收账款未能及时收回；营运资金运用能力不高等问题和原因。针对该公司经营中存在的问题和原因，提出企业应对存货进行科学管理；完善信用政策，加强应收账款的管理；做好企业现金流管理等建议，促进企业的健康发展。关键词：中小企业 营运能力分析 科学管理 AbstractOperational capability analysis is a crucial and important part in the process of enterprise management. Operational capability analysis is the analysis of enterprise management and operation ability, that is, the ability to use the assets to make a profit analysis. Now, with the arrival of the knowledge economy, social progress, in an increasingly competitive today, SMEs in Dongguan's increasing emphasis on the enterprise's operational capability analysis, using operational capability analysis, we can find that management is wrong with business matters arising in the course of business, better manage the assets in the business, and thus earn more profits in the business, enhance the competitiveness of enterprises. Based in Dongguan in pure group, for example, through the analysis of the viability of the company, revealed that the company reduced sales, inventories increased receivables fails to recover in time; application of working capital is not high and the cause of the problem. Problems existing in the operation of the company an...
