电竞行业在我国的推广与发展研究——以《英雄联盟》为例 游戏竞技专业

摘 要21 世纪，发达的电子网络技术使电竞产业成为全球娱乐产业的佼佼者。在零三年正式划为第 99 个体育项目，市场环境状况是一片大好，大量巨资企业金钱流入网络游戏市场。同时它也帮助体验者很好的成长，各方面能力也有所提升。尤其在现在这个信息时代。本文针对电子竞技很多相关方面的阐述，经过认真研究看到国内的电子竞技产业一直不能够形成规模以及其他问题。文中分析国内电子竞技行业很多的方方面面。全文分五个部分：其中主要部分在于对电子竞技基础概况、相关赛事品牌、赛事现状、电竞产业链、电竞用户等的研究分析阐述，同时整理出电子竞技在我国发展与推广存在的各种问题，提出建设性的对策方法。然后就具体的《英雄联盟》这一电竞在国内推广与发展策略进行分析，从而研究国内的电子竞技行业在现有的市场下如何推广与发展。关键词：电子竞技； 电竞赛事； 电竞产业链； 英雄联盟1ABSTRACTIn the 21st century, the developed electronic network technology make the e-sports industry become the global entertainment industry leader.Officially classified as the 99th sport in three years, is a good market environment condition, a lot of money money into online game market.It also helps to experience good growth at the same time, various aspects ability are also improved.Especially in the information age now. E-sports many related aspects, the author of this paper, after studying carefully see domestic of e-sports industry has not been able to form scale, and other issues.This paper analyses the domestic many aspects of e-sports industry.The full text is divided into five parts: the main part of e-sports basic situation, the brand, the present situation of the event, e-sports industry chain, e-sports user research analysis, at the same time compiled esports all sorts of problems existing in the development and promotion, puts forward constructive countermeasures and methods.Then specific "hero alliance" e-sports in the domestic promotion and development strategy i...