摘要伴随着互联网时代热潮的涌现，人们无不感叹微信的影响力真的是商机无限。随之而来网络消费也逐渐风靡，网络营销样式百花齐放。同时随着网购需求的多样化，网络市场也逐渐显现。微信作为拥有 10 亿用户的社交平台，微信营销也逐渐成了企业营销模式创新和发展方向。在新机遇面前，珠海天浩医疗护肤品有限公司（以下简称“珠海天浩”）顺应互联网时代潮流，结合自身发展，抓住微信营销机遇。希望通过建设微信营销战略体系，实现微信平台的拓客引流，完成销售转化率的提升，提升品牌的形象，培养稳定的客户关系，将公司品牌的知名度提升起来。本文针对珠海天浩在微信营销中存在的问题及对策，并通过实际网络问卷调查，与珠海天浩的微信营销实际相结合。在理论基础的奠定下，通过分析，做出了存在问题的对策及思路。希望通过本文的研究，能够拓宽公司微信营销的发展路径，做出贡献，为其他依托微信平台的公司拓展销售路径提供参考。关键词：护肤品 微信营销 网购需求 拓展销售 AbstractWith the emergence of the Internet era boom, people all sigh that the influence of wechat is really unlimited business opportunities. With the development of Internet consumption, Internet marketing is becoming more and more popular. At the same time, with the diversification of online shopping demand, the online market is gradually emerging. As a social platform with 1 billion users, wechat marketing has gradually become the innovation and development direction of enterprise marketing model. In front of the new opportunities, Zhuhai Tianhao medical skin care products Co., Ltd. (hereinafter referred to as "Zhuhai Tianhao") complies with the trend of the Internet era, combines its own development and seizes the wechat marketing opportunities. It is hoped that through the construction of wechat marketing strategic system, the wechat platform's customer development and drainage will be realized, the sales conversion rate will be improved, the brand image will be improved, stable customer relationship will ...
