中美文化差异对商务谈判的影响

The Influence of Cultural Differences between China and the United States on Business NegotiationAbstractWith the continuous changes in international relations and the changes in the world economic situation, China’s economic cooperation with other countries around the world has gradually increased. Where there is economic transaction, there is business negotiation. Business negotiation is an important prerequisite for economic cooperation between countries, as well as the realzation process of cultural exchange, collision and integration between countries. If the negotiators do not fully understand the cultural differences between the two sides, there may be cultural conflicts in the negotiation, and the final negotiation will be interrupted or ended up in failure. In recent years, China and the United States have witnessed frequent bilateral trade and further development of economic cooperation. The negotiations between the two sides are affected by the economic, political and social environment, but it cannot be ignored that cultural differences also have a great impact on the Sino-US trade negotiations.Therefore, in order to avoid the negative impact of cultural factors on Sino-American business negotiation, this paper expounds the influence of cultural factors on Sino-US business negotiation from the cultural perspective. By referring to the research of other scholars, the author first summarizes the definitions and theories of cultural differences and negotiation, and analyzes the cultural differences between China and the United States from the four aspects of thinking mode, value orientation, verbal communication and non-verbal communication combined with the cross-cultural knowledge learned by the author. Finally...