粤港澳地区生鲜农产品冷链物流配送模式研究内 容 摘 要进入千禧年以来，人们对于食品的要求从要吃饱转向要吃好，对食品安全愈加重视，也更注重食材的新鲜程度。生鲜农产品在人们日常生活中必不可少，现买现做是大都数中国老百姓中认为食材最新鲜并且普遍采用的消费方式。然而非洲猪瘟、新冠状病毒以及禽流感等突如其来的危机，打乱了人们以往的消费方式，加速了人们对生鲜食品消费结构的改变，这些改变大肆冲击了原有的冷链物流配送模式，给冷链物流配送行业带来巨大的挑战与机遇。本文以粤港澳地区生鲜农产品的冷链物流配送模式为研究对象，通过研究国外和当前该地区生鲜农产品的冷链物流现状，分析当前粤港澳地区生鲜农产品冷链物流配送模式存在的问题与机遇，和主要配送模式及不同模式之间的优缺点，从而得出一些值得借鉴的经验在此基础上提出完善措施。研究成果对于生鲜农产品的冷链物流配送模式的优化有一定的借鉴意义。关键词：粤港澳地区、生鲜农产品、冷链物流、配送模式IResearch on cold chain logistics distribution mode of fresh agricultural products in guangdong, Hong Kong and MacaoAbstractSince the turn of the millennium, people's demand for food has shifted from satiety to eating well. They pay more attention to food safety and the freshness of food materials. Fresh agricultural products are indispensable in People's Daily life. However, such sudden crises as African swine fever, new coronavirus and bird flu have disrupted people's previous consumption patterns and accelerated the change of consumption structure of fresh food. These changes have greatly impacted the original cold chain logistics distribution mode, bringing huge challenges and opportunities to the cold chain logistics and distribution industry.Based on the guangdong region of fresh agricultural products cold chain logistics distribution mode as the research object, by studying abroad and the current status of cold chain logistics of fresh agricultural products in the region, through the analysis of the curren...
