本科论文摘 要随着互联网的快速发展，网络时代已经到来，与传统媒体——广播、电视、杂志、报刊相比，网络所包含信息更丰富，传播速度更快，影响范围更广，给现今的企业危机公关带来了新的机遇和挑战。在此背景下，企业如何做好与网络媒介的沟通，减少企业损失，维护声誉和形象俨然成为企业危机公关的重要课题。本文通过实际调查，首先，对企业危机公关中网络媒介沟通的过程中出现的问题进行分析，提出了网络媒介沟通的基本手段——企业网站、论坛、博客、微博、微信、邮箱等其次，本文站在企业发生危机的内部原因和外部原因的角度上，从管理者的危机公关意识、沟通渠道、公众的心理情绪化和新闻媒介发布的不真实信息等不同角度，分析了网络媒介沟通失败的缘由；最后，文章从危机潜伏期、爆发期、恢复期三个阶段提出了完善企业危机公关中网络媒介沟通的对策和建议，为企业有效地与网络媒介的沟通提供了理论依据，能帮助企业构建行之有效的网络沟通渠道，减少企业在沟通中出现的问题。关键词：危机公关，网络媒介，沟通本科论文AbstractWith the development of the Internet, the Internet age has come. Compared to traditional media such as televisions, radios, magazines and newspapers, the Internet contains more information, which can spread faster and wider. This consequently brings opportunities to and poses challenges to enterprise crisis public relations. On such an occasion, what enterprises do to communicate with network media so as to reduce loss and uphold reputation and image has become an important subject of corporate public relation crisis.According to actual investigations, this paper, at first, analyzes problems that arise in the communication process between the enterprise crisis public relations and networking media as well as proposes some basic means applied in networking media communication, for example, corporate websites, forums, blogs, micro blogs, micro letters, emails , etc. Secondly, it explains the reason why networking media fail from different perspectives----the consciousness of...
