文旅融合背景下的特色小镇开发——以衡水侯店“毛笔”为例摘要：在我国，旅游产业日益出现发展瓶颈甚至市场的饱和，随着各个传统产业通过产业融合的方式重新找到了新的经济增长点和产业活力，旅游产业这样一个原本就关联性很强的产业也跟上时代的步伐，与文化产业互动融合，促进发展。本文研究了在文旅融合大背景之下，针对侯店特色小镇发展现状和存在问题的分析进行旅游特色小镇的开发探讨，来实现以毛笔为载体带动其他产业实现乡村振兴的美好愿望。关键词：文化产业 旅游产业 产业融合 特色小镇 乡村振兴Abstract: in our country, the development bottleneck and even the saturation of the market appear day by day in the tourism industry, along with each traditional industry to find the new economic growth point and the industry vitality again through the way of the industry amalgamation, Tourism industry, an industry with strong correlation, also keeps up with the pace of the times, interacts with cultural industry, and promotes development. Under the background of the integration of culture and travel, this paper discusses the development of small towns with tourism characteristics according to the analysis of the present situation and existing problems of the small towns with Hou Dian characteristics, in order to realize the good wish of promoting other industries to realize the revitalization of the countryside by using brush as the carrier.Key words: cultural industry tourism industry integration characteristics small town rural revitalization目录摘要..................................................................................................................................................1一、引言..........................................................................................................................................2（一）研究背景............................................................................................................
