中国玩具产品出口现状及发展趋势分析——基于广东市场的实例研究本人签名： 陈俊鸿 日期： 2020 年 3 月 13 日中国玩具产品出口现状及发展趋势分析——基于广东市场的实例研究摘 要中国是世界最大的玩具产品制造商和出口商，广东省是中国玩具产品的最大出口国省份，产品结构和质量开始向中高端日益发展，但同时也受到来自环境、技术创新、技术壁垒、相关政策等各种因素的影响。因此，我国以及广东省的玩具行业除了要提高技术研发能力、品牌建设能力等企业“内功”以外，我国政府也要加大政策上的支持力度。企业更要抓住机遇，努力适应环境政策等方面的调整，积极优化行业内部结构，加大创新力度，向绿色生产转型改造，提高自身的国际知名度及竞争力，创建优质品牌产品。本文从介绍中国玩具产品的生产及出口现状入手，以广东玩具市场的具体数据研究为重要内容，通过 PEST、SWOT 等理论模型的分析，总结出广东省玩具产品出口方面存在的问题并给出解决建议，最后以广东省为视角，对我国的玩具市场的发展趋势进行了前瞻性预测。关键词：玩具出口；技术创新；环境；政策；品牌意识Analysis on the current situation and development trend of China's toy products export -- Based on the case study of Guangdong marketAbstractChina is the world's largest manufacturer and exporter of toy products, and Guangdong Province is the largest exporter of Chinese toy products. The product structure and quality began to develop towards the middle and high end, but at the same time, it was also affected by various factors such as environment, technological innovation, technical barriers, and relevant policies. Therefore, the toy industry in China and Guangdong Province should not only improve the technological research and development ability and brand building ability, but also increase the policy support. Enterprises should seize the opportunity, make efforts to adapt to the adjustment of environmental policies, actively optimize the internal structure of the industry, increase innovation, transform to green production, im...
