题 目 完美日记品牌营销策略研究目录一、完美日记品牌简介...........................................................................................................3二、完美日记品牌的营销环境分析........................................................................................4（一）宏观环境分析（PEST 分析）..............................................................................41.政治环境（Politics）.............................................................................................42.经济环境（Economy）.........................................................................................43.社会环境（Society）.............................................................................................44.技术环境（Technology）......................................................................................5（二）行业环境分析.......................................................................................................51.市场特点................................................................................................................52.竞争形式分析........................................................................................................5(三)SWOT 原理分析.........................................................................................................61.优势分析（Strengths）..........................................................................................62.劣势分析（Weaknesses）.....................................................................................63.机会分析（Opportunities）...................................................................................64.威胁分析（Threats）.............................................................................................7三、完美日记品牌的营销策略分析........................................................................................7（一）STP 理论分析.............................................................................
