我国汽车文化产业发展现状与发展策略研究摘 要随着汽车产业的快速发展和文化产业的不断推进,结合汽车产业和文化产业的交叉部分,出现了汽车文化,汽车文化伴随着汽车产业而生。汽车文化融入文化产业形成的汽车文化产业正是推动经济发展的新兴产业。汽车文化产业作为文化产业的边缘产业,正显示出强大的经济带动作用,引起各国、各地政府的关注。而我站在市场现状,人才现状和消费需求现状对我国的汽车文化产业加以分析和研究,并以长春汽车文化产业的发展现状作为案例分析来研究汽车文化产业未来的发展策略。 关键词:汽车文化;汽车文化产业;发展现状;发展策略ABSTRACTWith the rapid development of auto industry and the advancement of culture industry, combined with cross part of auto industry and cultural industry, the automobile culture, automobile culture by the auto industry. Automotive culture into cultural industry form the cultural industry is to promote economic development of emerging industry. Auto culture industry as the edge of the industry, cultural industry is showing strong economic leading role, the attention of national and local government. But when I stand in the market present situation, the status and the present situation of consumption of China's car culture industry analysis and research, and using the changchun automobile culture industry development present situation as the case analysis to study the auto cultural industry development strategy in the future. Keywords : Auto culture; Auto culture industry; Current situation of the development; Development strategy 2【1】高银桥.汽车文化研究.湖北:黄冈技术学院学报,2011.6 月. 3【1】高银桥.汽车文化研究.湖北:黄冈技术学院学报,2011.6 月.目 录摘要………………………………………………………………………………………… IABSTRACT …………………………………………………………………………………II绪论………………………………………………………………………………………… 1一、汽车文化产业相关概述…………...