Chinese Abstract.....................................................................................2English Abstract 31. Introduction.......................................................................................31.1 The Connotation of Consumerism.......................................................................31.2 Previous Research on Consumerism...................................................................41.3 Consumerism in the 1920s..................................................................................51.4 Francis Scott Fitzgerald's Attitude Towards Consumption.................................52. Consumerism in The Great Gatsby....................................................62.1 Backdrop of The Great Gatsby............................................................................62.2 Emobodiment of Consumerism...........................................................................62.2.1 Leisure Consumption.......................................................................................62.2.2 Hedonism..........................................................................................................72.3 Consumption Behaviors of Different Characters in The Great Gatsby...............82.3.1 Gatsby...............................................................................................................82.3.2 Daisy.................................................................................................................92.3.3 Tom.................................................................................................................103. The Impact of Consumerism on America in the 1920s..................113.1 The Positive Impact of Consumerism on American Economy..........................113.2 The negative Impact of Consumerism on American Economy.........................114. Conclusion.....................................