网络环境下面包品牌成立情况及公众关注要素调查分析

广东东软学院本科毕业设计（论文）网络环境下面包品牌成立情况及公众关注要素调查分析Investigation and analysis of the establishment of bread brands and the factors of public concern under the network environment内容摘要中国改革开放发展的时代背景给予面包行业进入中国市场的契机，并成功地激发了中国人的消费需求。产品进入市场得到市场认可之后，品牌对市场份额的瓜分就成了必然。品牌的成立情况直接关系到进入行业的成本，品牌成立情况越成熟，行业竞争者进入行业的成本就越高，行业会逐渐进入寡头阶段，所以对品牌的成立情况进行调查有着实际意义。本文结合行业报告，网络环境下面包的销售情况和对消费者的消费习惯进行调查，以此来了解到行业目前品牌的成立情况。目前面包行业正在我国得到蓬勃发展，行业品牌的处理情况会直接影响行业接下来的发展方向，同时随着电商行业在零售行业中所占市场份额不断增大，网络环境下面包品牌的成立情况会对整个行业的发展造成一定程度的影响，本文就面包品牌在网络环境下的情况进行调查，并调查品牌得以成功的一些因素，为进入行业准备的人员提供参考，同时为已经在行业中的从业者提供改进的建议。关键词：品牌成立情况；淘宝平台；数据分析广东东软学院本科毕业设计（论文）AbstractMore than a decade of reform and opening up has given the bread industry ample time to enter the Chinese market and stimulated Chinese consumer demand. After the product enters the market and obtains the market recognition, the brand to the market share to divide becomes inevitable. The establishment of the brand is directly related to the cost of entering the industry. The more mature the establishment of the brand is, the higher the cost of competitors entering the industry will be, and the industry will gradually enter the oligopoly stage, so it has practical significance to investigate the establishment of the brand. This paper combines the industry report, the sales situation of bread under the network environment and the survey of consumers' consumption habits, so as to underst...