本科论文摘 要本文通过对私人银行业现状分析，揭示了私人银行业务的发展并对其存在的问题进行了分析和研究。随着时代的发展，社会财富累积迅速，部分富裕阶层慢慢形成了一批很有潜力的私人银行客户群体，因此商业银行私人银行业务也逐步进入了快速发展的阶段。但是目前我国的私人银行业务才刚刚起步，因受组织架构不合理、营销体系不够健全、以及售后服务不完整因素影响。此外还受到了一些其他因素的制约，尤其是人才不足这一点，使作用很难得以发挥，因此与国外的银行还存在一定的差距。本篇文章在分析私人银行内容特色的基础上，还提出私人银行在我国当下发展的紧迫性和必要性。并且针对我国现在的业务发展进行分析、探讨，为当前中国私人银行工作展开的阻力因素提出了相关建议。关键词 ：私人银行业务，高净值客户，商业银行本科论文AbstractThrough the analysis of the current situation of private banking,this paper reveals the development of private banking and analyzes and studies the existing problems.With the development of The Times,social wealth has accumulated rapidly,and some wealthy people have gradually formed a group of potential private bank clients,so the private banking business of commercial Banks has gradually entered a stage of rapid development.However,China’s private banking business has just started,due to the unreasonable organizational structure,marketing system is not sound,and after-sales service is not complete factors.In addition,it is restricted by some other factors,especially the shortage of talents,which makes it difficult to play the role,so there is still a certain gap with foreign Banks.Based on the analysis of the content characteristics of private Banks,this paper also puts forward the urgency and necessity of the development of private Banks in China.In addition,this paper analyzes and discusses the current business development in China,and puts forward some Suggestions on the resistance factors of the current work of Chinese ...
