我国网络游戏产业盈利模式初探内 容 摘 要近几年，随着计算机时代和互联网技术的迅速发展，网络游戏也越来越成为人们娱乐消遣的对象，慢慢已经成为人们生活中必不可分的一部分。网络游戏发展如此迅速，游戏产业已然成为一个巨大的经济体。如今的网络游戏已经拥有多种多样的盈利模式，但这远未达极限。本文共分为五大部分对我国网络游戏的分类和特点，以及网络游戏的盈利模式、遇到的挑战和机遇进行了分析：第一部分对网络游戏进行了简单的概述；第二部分主要针对我国现阶段网络游戏状态进行了简要分析；第三部分对网络游戏企业所有权的经营模式进行了分析；第四部分从免费网络游戏和收费网络游戏角度对盈利模式进行了分析；第五部分再从网络游戏产业下的不同模式下经营情况进行系统分析，第六部分与第七部分为论文结论部分。关键词：网络游戏，盈利模式，互联网AbstractIn recent years, with the rapid development of the computer era and Internet technology, online games have increasingly become the object of entertainment, and have gradually become an inseparable part of people's lives. The online game has developed so rapidly that the game industry has become a huge economy. Today's online games already have a variety of profit models, but this is far from the limit. This paper is divided into five parts to analyze the classification and characteristics of online games in China, as well as the profit model, challenges and opportunities of online games. The first part is a brief overview of online games; the second part is mainly for China. The stage network game state is briefly analyzed. The third part analyzes the business model of online game enterprise ownership. The fourth part analyzes the profit mode from the perspective of free online games and paid online games. The fifth part is from online games. The system is analyzed systematically under different modes under the industry. The sixth part and the seventh part are the conclusions of the...
