探究跨境电商模式下的我国外贸企业发展策略—以贝尔地板为例

探究跨境电商模式下的我国外贸企业发展策略—以贝尔地板为例摘要我国是一个人口众多的发展中国家，市场基础较大，经济发展有活力，随着经济全体一体化、区域经济集团化的进一步加强、“一带一路”的提出，对外贸易发展显得越来越重要。电子商务的出现改变了传统中小企业的发展模式，特别是跨境电商的发展加快了中小企业的国际化进程，在未来，跨境电子商务会成为主流的贸易方式。第一，我国中小型外贸企业可以借助这一新型贸易模式来拓展自己的市场范围，进入到国际市场。第二，跨境电子商务改变了我国中小型外贸企业的竞争环境，提高了它们在世界市场上的竞争力，利用互联网优势，降低了企业成本，提高产品国际优势优化我国企业的产业结构，进行产业升级。因此，研究这一课题，对我国中小型企业发展都有一定的意义。最后，跨境电子商务的出现，有利于促进我国的出口。关键词：中小型外贸企业 ; 跨境电子商务Exploring the Development Tactics of China 's Foreign Trade Enterprises under the Cross - border E - commerce Model - Taking Bell Flooring as an ExampleAbstractAs a developing country with a large population, our country has a large market base and an energetic economic development. With the integration of the entire economy and the further consolidation of the regional economy, the development of the "One Belt and One Road" seems to have brought more and more opportunity to foreign trade The more important. The emergence of e-commerce has changed the development mode of traditional SMEs. In particular, the development of cross-border e-commerce accelerates the internationalization of SMEs. In the future, cross-border e-commerce will become the mainstream mode of trade. First, China's small and medium-sized enterprises can make use of this new trade model to expand their market reach and enter the international market. Second, cross-border e-commerce has changed the competitive environment for SMEs in our country, increased their competitiveness in the world market,...