浅析victoria’s secret秀的商业价值

浅析 Victoria’s Secret 秀的商业价值摘 要1995 年，第一场 Victoria’s Secret 大秀和日常的时装秀很类似，应景的音乐、超模妖娆的台步，4～5 个不同主题板块的时装秀，每个主题都有相对应的设计主题、内衣款式及模特发型，从 Victoria’s Secret 产品标签的形容词就可以看出，其表现出内在美学、女人专属美丽、超乎想象的高雅等理念。2001 年，Victoria’s Secret 秀开始邀请当红歌星担任嘉宾并在 Victoria’s Secret 秀的 T 台表演，使Victoria’s Secret 从一个制造业产品升级到服务业的奢侈品。在这一年，Victoria’s Secret 秀与美国四大电视台之一的 CBS 合作，当年的收视人数超过了 10 亿，有媒体报道，这是一场内衣界的世纪秀，给予了 Victoria’s Secret 品牌秀高度的肯定2015 年，仅在爱奇艺视频网站的视频播放量就达到了 2.2 亿。Victoria’s Secret 秀的成功举办充分带动了其品牌价值与延伸价值。在本篇论文中我将通过介绍本品牌的历史、Victoria’s Secret 发展过程、市场销售、品牌营销策略等方面引出此品牌所带来的商业价值以及商业延伸等方面的研究。关键词： Victoria’s Secret 秀；商业价值；品牌营销ABSTRACTIn 1995, the first Victoria’s Secret Show was very similar to the daily fashion show. The music of the scene, the enchanting steps of supermodels, the fashion shows of 4-5 different themes, each theme has its corresponding design theme, underwear style and model hairstyle. From the adjective of Victoria’s Secret product label, it shows the inherent aesthetics, women's exclusive beauty and model's hairstyle. The idea of elegance beyond imagination. In 2001, Victoria’s Secret Show began to invite popular singers to act as guests and perform on Victoria’s Secret Show's T-stage, upgrading Victoria’s Secret from a manufacturing product to a luxury product in the service industry. In this year, Victoria’s Secret Show cooperated with CBS, one of the four major television stations in the United States. In that year, the number of viewers exceeded 1 bill...