目录第一章 公司简介.................................41.1、创意缘起.....................................41.2、公司标志...................................41.3、公司战略与规划............................51.3.1、...................................公司战略51.3.2、...................................公司规划51.4、财务数据.....................................6第二章 市场分析...................................62.1、国内外玩具市场发展现状......................62.2、重庆市玩具市场发展现状......................72.3、重庆市消费者现状............................72.4、目标市场细分................................92.4.1、 按购物方式划分........................92.4.2、 策略..................................102.5、市场竞争分析...............................112.5.1 优势....................................112.5.2劣势......................................112.5.3 机会....................................112.5.4威胁......................................12第三章 产品与服务................................123.1、产品........................................123.2、服务........................................133.2.1玩具零售及批发...........................133.2.2网络销售服务.............................133.2.3大型玩具定购.............................133.2.4成套儿童游乐场玩具定购...................133.2.5自制玩具 DIY..............................133.2.6定制玩具（网上网下）.....................13第四章 团队管理..................................144.1、组织结构...................................144.1.1、...................................第一阶段144.1.2、...................................第二阶段154.1.3、...................................第三阶段154.2、 部门职能描述..............................164.3、人力资源开发...............................194.3.1、...................................管理理念194.3.2、...............................人力资源规划194.3.3、.............................人员招聘与甄选204.3.4、.............培训与开发—— “培训福利化”204.3.5、................................
