北京理工大学珠海学院 2020 届本科生毕业论文汕头玩具产业出口问题研究汕头玩具产业出口问题研究摘 要随着我国的经济开始迅速发展，并且开始实行改革开放战略。广东省作为一个较早对外开放的一个城市得到了迅速的发展。广东省在 2008 年经济危机的时期政府调整了发展战略，将珠三角的大部分产业以及劳动力迁移到了广东的北部以及东部地区，加快珠三角的转型以及升级 ，而潮汕地区面对这次的历史机遇，加大了招商以及资金的注入力度，形成了一个极好的发展趋势，潮汕地区本身具有玩具产业的发展基础，抓住这次机遇会有更好的发展空间，本文通过对潮汕玩具产业出口以国内外玩具产业国际市场的特点现状，通过 SWOT 方法进行了分析，提出了针对潮汕玩具行业出口的相关对策建议。关键词：汕头；玩具；出口北京理工大学珠海学院 2020 届本科生毕业论文Study on the Brand Strategy of Kweichow MoutaiAbstractAs China's economy began to develop rapidly, and began to implement the reform and opening up strategy. Guangdong Province has developed rapidly as a city that opened to the outside world earlier. During the economic crisis in 2008, the government of Guangdong Province adjusted its development strategy and moved most of the industry and labor force in the Pearl River Delta to the north and east of Guangdong, accelerating the transformation and upgrading of the Pearl River Delta. Opportunities have increased investment and capital injection, forming an excellent development trend. The Chaoshan region itself has the foundation for the development of the toy industry. Seizing this opportunity will have a better development space. Based on the characteristics of the international market of the domestic and foreign toy industry, the export was analyzed by the SWOT method, and relevant countermeasures and suggestions for the export of the Chaoshan toy industry were proposed.Keywords: Liquor; Kweichow moutai; Brand; Strategye 北京理工大学珠海学院 2020 届本科生毕业论...
