目 录摘 要......................................................................................................................ⅠAbstract.....................................................................................................................Ⅱ引 言.....................................................................................................................11“为爱麦跑”活动背景...........................................................................................21.1 需求分析.......................................................................................................21.1.1 麦当劳..................................................................................................21.1.2 赞助商...............................................................................................21.1.3 活动受众...........................................................................................31.2 活动可行性分析...........................................................................................31.2.1 优势......................................................................................................31.2.3 机会......................................................................................................42 活动概要................................................................................................................52.1 活动名称与宗旨...........................................................................................52.2 参与人群.......................................................................................................52.3 活动时间地点...............................................................................................62.4 活动形式.......................................................................................................62.5 活动创新点...................................................................................................63 活动前期准备........
