青年亚文化社区现状分析及对策研究——以哔哩哔哩为例 内容摘要哔哩哔哩创建于 2009 年，早期作为一个 ACG 小众文化的内容创作与分享的视频平台，经过 10 年的发展，围绕用户、创作者与内容构建了一个涵盖 7000 多个兴趣圈层的多元化的青年亚文化网络社区平台，并在上市后加快其商业化进程，提升其营收能力。本文首先简单概括了青年亚文化的内容特点以及青年亚文化社区的主要标签形式，通过查阅数据对哔哩哔哩用户特点进行分析，并通过问卷调查的方式对哔哩哔哩社区的目标用户与用户需求进行简单的分析。通过文献研究法，对哔哩哔哩青年亚文化社区的运营模式与推广方式进行分析，并得出其运营理念是以内容为主导，并围绕用户构建青年亚文化网络社区。最后通过对哔哩哔哩青年亚文化社区进行 SWOT 分析，总结出其的长处与不足，并针对其发展中仍存在的问题，提出解决方案与发展对策。关键词：哔哩哔哩；青年亚文化；网络社区；内容；用户广东东软学院本科毕业设计（论文）AbstractBilibili was founded in 2009. Early as a video platform for content creation and sharing of ACG niche culture, after 10 years of development, it has built a diversity of more than 7,000 interest circles around users, creators and content. The youth subculture network community platform has been accelerated, and after its listing, it has accelerated its commercialization process and improved its revenue capacity.This article first briefly summarizes the content characteristics of the youth subculture and the main labeling forms of the youth subculture community, analyzes the characteristics of the Bilibili users by referring to the data, and analyzes the target users and the Bilibili communities through questionnaires. Simple analysis of user needs. Through the literature research method, the operation mode and promotion method of the Bilibili Youth Subculture Community are analyzed, and it is concluded that its operation philosophy is content-oriented and builds a youth subculture network community around...
