麻城菊花旅游发展的现状、问题及对策旅游管理专业

麻城菊花旅游发展的现状、问题及对策摘 要在中国的文化历史进程中，有很多文字都是描写菊花的，佳句多到无法一一去数，大多都在描写菊花的傲骨和高尚品质。麻城市福田从很好以前就开始发展菊花种植产业化，现在已经在菊花种植方面成为国内的领军产地，是全国三大基地之一，种植面积已经高达每年 3 万多亩，且收获的菊花都属于品质优良的登记，规模和产量都能排在全国前三名，非常具有菊花种植产地发展的代表意义。本文利用 SWOT 分析模型，对麻城菊花旅游发展 SWOT 内容进行了分析，即从优势、劣势、机遇和威胁四方面展开了论述，并针对在菊花种植和发展的过程中目前已经存在的明显问题多措并举提出了切实可行的建议，这样可以为发展特色的麻城菊花旅游起到很好的正面作用。关键词：麻城；菊花旅游；现状；问题；对策；产业联动The present situation, problems and Countermeasures of chrysanthemum tourism development in MachengABSTRACT In China traditional culture,withits"chrysanthemumlingshuang and put,westerly does not fall"good"and the flowers do not flower"tolerance is endowed with unyielding noble sentiments.Macheng City has a long history of planting chrysanthemums,goodquality,planting area of 30 thousand acres,base scale and production capacity in the top three,is one of the country's top three chrysanthemum base.This paper uses the SWOT model to analyze the advantages and disadvantages of chrysanthemum of Macheng tourism development,opportunities and threats were analyzed,and puts forward relevant suggestions aiming at the existing problems in the development process,to provide reference for promoting the sustainable development of Macheng tourism chrysanthemum.Key words:Macheng；chrysanthemum tourism；development status目 录1 引 言.........................................................11.1 研究背景.......................................................11.2 研究意义.......................................................11.2.1 理论意义.....................................................11.2.2 现...