企业社区型绿色营销浅析—以绿手指为例企业社区型绿色营销浅析—以绿手指为例摘要近年来，实施绿色营销已近成为我国农产品发展的主要战略和途径，是企业赢得市场和未来的不二选择。在新型农业模式下，一种农业绿色营销模式从国外引进。它力求在产品供应方面给广大消费者带来绿色、健康的有机农产品，为我国的农业绿色营销注入了鲜活的血液。 本文主要研究珠海绿手指农场在这一新型绿色营下环境下，对于研究以珠海绿手指农场就新型绿色营销模式—社区支持农业为基础,探讨和分析该新兴绿色营销模式有哪些创新性，以及针其所运用营销策略对所面临的问题及解决方法提出相关建议等，最后对于珠海绿手指农场今后的发展有哪些展望，同时也为其他类似模式提供一些经验和教训。关键词：社区支持农业：绿色营销；消费者；绿手指农场。 Green marketing of enterprise community —— taking green finger as an example AbstractIn recent years, the implementation of green marketing has become the main strategy and approach for the development of agricultural products in China, and is the only choice for enterprises to win the market and the future. Under the new agricultural mode, an agricultural green marketing mode is introduced from abroad. It strives to bring green and healthy organic agricultural products to consumers in the aspect of product supply, and injects fresh blood into the agricultural green marketing of our country.This paper mainly studies Zhuhai green finger farm in this new green camp environment, based on the research of Zhuhai green finger farm on the new green marketing model - community support agriculture, This paper discusses and analyzes the innovation of the new green marketing mode, and puts forward relevant suggestions for the problems and solutions faced by the new green marketing mode 企业社区型绿色营销浅析—以绿手指为例according to the marketing strategies used. Finally, it gives some prospects for the future development of Zhuhai green f...
