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企业文化整合的流程设计论文

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摘 要随着世界经济全球化的不断推进,市场竞争日益激烈,为了扩大市场份额,实现规模效应,越来越多地企业逐渐走上并购之路,但有相当多地企业对并购后的企业文化整合工作缺乏重视,没有一个系统的指导流程。因此,本文主要在文化整合理论的基础上,通过对并购企业之中的成功案例进行分析,选择合适的整合模式,归纳和总结企业文化整合过程中存在的问题,并根据文化整合的目标和原则,对企业文化整合流程进行系统性的设计,以联想收购 IBM 的为例,为我国并购企业的文化整合提供一定的参考价值,从而提高文化整合的有效性,从而实现真正意义上的并购成功。关键字:文化整合,整合模式,整合流程AbstractWith the continuous advance of the globalization of the world economy, the market competition is becoming increasingly fierce. In order to expand market share and realize scale effect, more and more enterprises are gradually going on the road of merger and acquisition, but there are quite a lot of enterprises lack of attention to the integration of corporate culture after M & A, there is no a systematic guidance process. Therefore, based on the theory of cultural integration, through the analysis of successful cases in M & A enterprises, this paper chooses the appropriate integration model, and sums up and summarizes the problems in the process of corporate culture integration, according to the goal and principle of cultural integration, the paper systematically designs the process of corporate culture integration, taking Lenovo's acquisition of IBM as an example, to provide certain reference value for the cultural integration of Chinese M & A enterprises, thus enhances the cultural conformity the validity, thus realizes in the real sense the merger and acquisition success.Key words: Cultural integration, Integration mode, Integration process目 录前 言................................................................................11 绪...

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企业文化整合的流程设计论文

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