第 I 页三亚学院毕业论文 论 文 题 目： 企业应收账款管理的分析 — 以美的集团为例 企业应收账款管理的分析 —以美的集团为例摘要市场经济的飞速发展，让企业竞争日趋激烈。为了防止自己被时代淘汰，每个企业必须采取开拓新市场和制定新销售策略的方法。为了稳定市场地位，许多家用电器公司选择采用信用销售。但是，使用信用销售策略意味着对于希望在激烈的市场竞争中占据一席之地并增强行业竞争力的企业来说，合理使用信用销售策略和适当管理应收账款是减少公司应收账款账户持有成本和持有风险的关键手段，实现这些目的就是要建立有效而完整的应收账款管理系统。一方面，信贷销售有助于扩大销售规模，但同时也夸大了企业利润大量坏账损失使公司面临降低资金质量和公司效力的风险，因此，公司需要以科学的方式管理其账户。本文分析了美的集团应收账款现状中存在的问题和原因，探讨了一些适合公司现状的应收账款管理方法，为公司的未来发展提供了支持和帮助。关键词：应收账款管理,美的集团,信用政策第 II 页Analysis of Corporate Accounts Receivable Management— A Case Study Of Midea GroupAbstractWith the continuous development of the market economy, competition between enterprises is becoming increasingly fierce. In order to prevent themselves from being eliminated by the times, each company must adopt a method of opening up new markets and developing new sales strategies. In order to stabilize the market position, many home appliance companies choose to use credit sales. However, the use of credit sales strategies means that for companies that want to occupy a place in the fierce market competition and enhance the competitiveness of the industry, the reasonable use of credit sales and proper management of accounts receivable will reduce the company's accounts receivable account holding costs And the key means of holding risk, to achieve these goals, we need to establish an effective and complete accounts receivable management system. On the one hand, credit sales help expand sa...
