兰州市旅游业发展策略研究摘 要随着我国国情的不断发展和国民经济结构的逐渐转型，旅游业开始成为了地方大力发展的产业
位于我国西北地区重要的中心城市之一——兰州市，近年来在旅游业的发展上取得了一定的成绩，但也有一些不足之处
本文运用 SWOT 分析工具实证分析了兰州市旅游业在发展中所具有的优势、劣势、机遇以及挑战，并借此提出改善兰州市旅游业发展的策略和方案，进而为兰州市在未来的旅游业发展规划中提供一定的借鉴意义
关键词：兰州市；旅游业；发展策略；SWOTABSTRACTWith the development of China’s national conditions and transformation of the national economic structure,tourise has gradually become an industry that the local government strongly supports
Lanzhou,one of the important central cities in northwest China,has made some achievements in tourism development in recent years,but it still has some shortcomings
This paper uses SWOT to make an empirical analysis of the advantages,disadvantages,opportunities and challenges of Lanzhou’s tourism industry in the development,and puts forward strategies and plans to improve
