论我国古代准公共关系的思想和实践摘要 现代公共关系最初产生于 20 世纪初的美国，而我国，直到 20 世纪末，才出现第一个公共关系民间团体。此前近 80 年间，我国的现代公关一直处于空白期，但早在春秋战国时期，准公共关系的萌芽就已出现。中国传统学派儒、法、兵三家的思想主张中，出现了许多宝贵的准公关思想，不少能士主持策划了一场又一场精彩的准公关实践。该文以古代准公共关系为研究对象，探寻诸子百家中的准公共关系思想，梳理典型的公关实践，将传统文化中的准公共关系进行剖析，合理巧妙的的运用于现代社会。关键词 准公共关系 公关意识 公众心理On the Thought and Practice of Quasi-public Relations in Ancient ChinaAbstract Modern public relations originated in the United States in the early 20th century, but the awareness and activities of quasi-public relations have existed since ancient times. During the Spring and Autumn Period and the Warring States Period, China had already emerged from the emergence of quasi-public relations. In the ideological propositions of Confucianism, Law, and Bing, many valuable ideas of quasi-PR have emerged, and many nobles have presided over and planned a wonderful quasi-PR practice. This article takes the ancient quasi-public relations as the research object, explores the quasi-public relations ideas in hundreds of schools, combs the typical public relations practices, analyzes the quasi-public relations in traditional culture, and applies them reasonably and skillfully to modern society.Key words quasi-public relations PR awareness Public psychology目录一、 我国古代准公共关系的思想.....................................................................................................1(一)儒家思想对公关意识的体现................................................................................................1(二)兵家战略对公众心理的投射.............................................................................................
