零售背景下电子商务物流的运作模式创新研究——以京东到家为例VIP专享

广东东软学院本科毕业设计（论文）新零售背景下电子商务物流的运作模式创新研究—— 以京东到家为例 Research on the Operation Mode Innovation of E-commerce Logistics under the Background of New Retail--A Case Study of JD To Home 内容摘要根据不同群体的分析表明，新零售的出现与发展符合消费者购物的新观念。但是从近年来，传统电子商务物流运作模式已不能完全满足新零售模式的发展，所以毫无疑问的是，电子商务物流创新运作模式刻不容缓。京东到家作为新零售电子商务的领军代表，以创新型的运作模式吸引了不少消费关注，其物流模式更是依据京东到家独特的运营方式因地制宜的选择了众包物流等配送形式作为企业运营的有力支柱，当然，面向大众的配送模式应及时建立考核标准，以便规范管理。而针对现阶段物流企业存在的效率、技术、服务等方面的问题以目前的信息科技技术而言，可通过大数据分析以及完善物流配套设施、增加物流配送人员等举措都有利于电子商务物流运作模式的改革创新。关键词：新零售；创新；京东到家；众包物流广东东软学院本科毕业设计（论文）Abstract According to the analysis of different groups, the emergence and development of new retail accords with the new concept of consumer shopping. But in recent years, the traditional e-commerce logistics mode can not fully meet the development of the new retail mode, so there is no doubt that the e-commerce logistics innovative mode of operation is urgent. As the leader of new retail e-commerce, JD.com has attracted many consumers attention with its innovative operation mode. In view of the efficiency, technology, service and other problems existing in logistics enterprises at this stage, taking the current information technology as an example, Through big data analysis and improve logistics facilities, increase logistics personnel and other initiatives are conducive to the reform and innovation of e-commerce logistics operation mode.Key words：new retail；innovation；JD home；crowdsourcing logistic 广东东软学院本科毕业设...