I摘 要跨境电商公司是新时代经济和商业发展的新形式，其基础是互联网技术的迅速发展，依托互联网有助于经济繁荣、扩大国际贸易空间和发展。当跨境平台的出现，传统的价值链与虚拟的价值链产生了碰撞，对跨境电商产生了深刻的影响，亚马逊作为跨境电商龙头，其发展路程对于该行业的形成有着一定的借鉴与思考。本文 基于价值链理论，以亚马逊为例子，探讨价值链对跨境电商生态圈的影响。关键词：跨境电商；亚马逊；价值链AbstractCross border e-commerce companies are a new form of economic and commercial development in the new era, which is based on the rapid development of Internet technology.Promote Internet prosperity and international trade and development through IIthe Internet. When the cross-border platform appears, the traditional value chain collides with the virtual value chain, which has a profound impact on cross-border e-commerce. As the leader of cross-border e-commerce, Amazon's development path has certain reference and thinking for the formation of the industry. This article based on the theory of value chain, taking Amazon as an example, this paper discusses the impact of value chain on cross-border e-commerce ecosystem. Key words: cross border e-commerce; Amazon; value chain目 录1 引言.................................................................11.1 研究的背景及意义....................................................11.2 国内外研究现状......................................................21.3 研究方法............................................................32 跨境电商发展现状概述.................................................32.1 国内跨境电商发展状况................................................32.2 亚马逊的发展历程....................................................43 跨境电商价值链.......................................................63.1 价值链理论的形成与发展..............................................63.2 跨境电商价值链的形成与增值..........
