酒吧的营销策略研究

Hill.cocktail 酒吧的营销策略研究Hill.cocktail 酒吧的营销策略研究摘 要如今，随着人们物质水平的提高和生活节奏的加快，越来越多的人选择酒吧这一娱乐场所当成他们释放压力、相互沟通的一个去处，有的人在酒吧随着音乐节奏尽情舞动，有的人在酒吧与生意伙伴进行商务洽谈，有的人在酒吧与三五知己进行交流，也有的人在酒吧进行学习或工作。由此可见，酒吧逐渐成为了一个不仅仅是喝酒的多功能场所。一个地区的酒吧行业能否健康发展也可以看出这个地区的底蕴和文化素养，而酒吧行业的健康发展能够提升该地区的品位。近年来，珠海的酒吧越开越多，酒吧行业的竞争愈加激烈。本文将以珠海市一家历史悠久的酒吧—Hill.cocktail 为例，采用 7Ps 营销理论，阐述 Hill.cocktail 的经营现状以及酒吧要进一步发展亟需解决的问题和策略，从而推动 Hill.cocktail 的长远发展，同时为其他酒吧的经营提供一定参考。关键词： Hill.cocktail；酒吧；营销策略北京理工大学珠海学院 2020 届本科生毕业论文Research on marketing strategy of hill.cocktail barAbstractNowadays, with the improvement of people's material level and the acceleration of their life rhythm, more and more people choose the bar as a place for them to release pressure and communicate with each other. Some people dance with the rhythm of music in the bar, some people have business talks with business partners in the bar, some people communicate with their friends in the bar, and some people are in the bar To study or work. Thus, the bar has gradually become a multi-functional place not only for drinking. The healthy development of the bar industry in a region can also be seen from the region's heritage and cultural literacy, and the healthy development of the bar industry can improve the taste of the region.北京理工大学珠海学院 2020 届本科生毕业论文In recent years, more and more bars are opened in Zhuhai, and the competition in the bar industry is more and more fierce. This paper will take hill.cocktail, a bar with...