广东东软学院本科毕业设计（论文） 互联网背景下乡村农产品网络散卖模式实践与研究 The practice and research of rural agricultural products network selling mode under the background of Internet广东东软学院本科毕业设计（论文）内容摘要随着农业技术的不断发展，农产品的质量和产量也在逐步提升，但是相对狭小的本地市场和被动单一的销售模式，却让农户的收入陷入被动，大大限制了农户的收入。而互联网的出现，让信息的交流变得迅速且广泛，电子商务依托互联网，直接突破本地市场，给农产品带来前所未有的机遇，而较低的进入门槛，也让农户个体农产品网络散卖模式成为可能。文章研究同类型文献及新闻，对比分析了国内外农产品电商的发展趋势，总结出国内农产品网络散卖模式痛点及研究现状；结合问卷调研数据，分析得出消费者的消费趋势及习惯；最后结合实际的农产品网络散卖模式实践中遇到的问题及困难，多角度贴合农户的实际条件进行研究，从单一农产品生产者、农产品生产地整体生产者以及国家经济发展三个角度，提出针对性建议，为农户从传统被动单一的农产品销售模式转型升级为农产品网络散卖模式提供较为客观全面的思路。关键词：农产品 互联网 网络散卖 电子商务广东东软学院本科毕业设计（论文）Abstract With the continuous development of agricultural technology, the quality and output of agricultural products are gradually improving. However, the relatively narrow local market and passive single sales mode make the income of farmers fall into a passive situation, which greatly limits the income of farmers. With the emergence of the Internet, the exchange of information becomes rapid and extensive. Relying on the Internet, e-commerce directly breaks through the local market, bringing unprecedented opportunities to agricultural products. The lower entry threshold also makes it possible for individual farmers to sell agricultural products online.This paper studies the same type of literature and news, compares and analyzes the development trend of domestic and foreign agricultural products e-commerce, summarize...
