互联网金融背景下电商行业融资方式研究——以拼多多为例

互联网金融背景下电商行业融资方式研究——以拼多多为例互联网金融背景下电商行业融资方式研究——以拼多多为例摘 要在我国互联网的快速发展下，现代信息技术也不断更新发展，人们的经济社会生活时刻发生着巨大变化。互联网科技技术的发展和移动网络普及率的增长，使电子商务和社会、商业、经济牢牢地结合在一起,将人们生产、消费和生活方式进行了彻底的改革。资金问题一直是影响我国电商行业生存和发展的要素之一，想要发展就先要获得发展所需的资本。因此电商企业的融资能力对于该企业的发展越来越重要。本文所选取的企业拼多多，作为近几年异军突起的电商企业，在同行类企业中，其融资能力有着一定独特的办法和成功经验。本文以拼多多的主要相关融资指标及其相关数据进行分析研究，想要通过对拼多多的融资方式的研究，探索出拼多多在融资方面的优点以及可供其他企业借鉴的地方，并探讨电商企业在融资方式的选择及应用上应该注意的问题。关键词：互联网金融；电商行业；融资方式；拼多多北京理工大学珠海学院 2020 届本科生毕业论文E-commerce industry under the background of Internet FinanceResearch on Financing Mode -- Taking Pinduoduo as an exampleAbstract With the rapid development of the Chinese Internet, modern information technologies are also constantly updated and developed, and the economic and social life of people is constantly undergoing tremendous changes. The development of Internet technologies and the growing popularity of mobile networks have combined electronic commerce with society, commerce and the economy and revolutionized the production, consumption and lifestyle of people. The issue of capital has always been one of the factors affecting the survival and development of the e-commerce industry in China. If you want to develop, you must first obtain the capital necessary for development. Therefore, the financial ability of an e-commerce enterprise is becoming increasingly important for the development of the enterprise. The enterprises selected in this article are very differen...