本科论文摘 要随着市场经济的快速发展,我国很多企业都不能适应不断变化的外部环境。很多企业接受不了复杂多变的外部环境的一个无法忽视的原因就是财务管理体制以及基础管理不完善,尤其是无法对外部环境做出一个科学的预测和判断。这些不足都会给企业带来一定的财务管理发展风险。企业财务风险是客观存在于企业财务经济活动中不可避免的一个现实问题。因此,企业的发展壮大离不开对财务风险来源的认识。在管理企业财务的活动中,要完全地消除财务风险和它的直接影响是不现实的。因此,加强企业财务的风险评估和防范措施的制定对其研究工作意义重大。本文分析了云南白药集团财务管理的问题和原因,希望结合国内外医药行业的发展情况,对医药行业的财务风险进行事先分析和预测,对企业的财务风险提出预防和控制措施。关键词:云南白药;财务风险;运营风险本科论文AbstractWith the rapid development of market economy, many enterprises in China can not adapt to the changing external environment. Many enterprises can not accept the complex and changeable external environment, one of the reasons can not be ignored is the financial management system and the basic management is not perfect, especially the external environment can not make a scientific prediction and judgment. The financial risk of enterprise is an inevitable practical problem which exists objectively in the financial economic activities of enterprises. In the management of enterprise finance activities, it is not realistic to completely eliminate financial risks and its direct impact. Therefore, it is of great significance to strengthen the risk assessment of enterprise finance and the formulation of preventive measures. This paper analyzes the problems and reasons of the financial management of Yunnan White Pharmaceutical Group, and hopes to make a prior analysis and prediction of the financial risks of the pharmaceutical industry in the light of the development of the pharmaceutical industry at home a...