PAGE \* MER广东东软学院本科生毕业设计（论文）互联网时代下喜茶运营模式初探A Preliminary Study on the Operation Mode of HEYTEA in the Internet Age内容摘要互联网的出现是时代进步的必然要求，如今互联网已经融入世界的每一个角落，使人们的生活习惯发生巨大而深刻的改变。随着互联网技术的发展，传统企业的销售模式、销售渠道，以及消费者的消费习性都在不断变化。新式茶饮就是互联网时代新兴的行业之一。面对互联网时代，新茶饮企业开始对外输出改善过且年轻化的茶饮文化，在运营模式上不满足于仅通过线下的方式触达顾客，进而不断探寻新的 O2O 模式去进行运营。如喜茶由最初的排队经济、饥饿营销手段，到现在的小程序喜茶 GO 线上预定、线下取餐获得服务以及美团外卖等各种改善的运营。在互联网时代的发展下，传统企业若想继续占得一席之位，必须跟上顺应潮流的步伐“改变”，若是新型企业更是得与互联网模式运营不断契合，才能成为时代的主流。关键词：互联网时代 新型企业 传统企业 新式茶饮 O2O 模式 AbstractThe emergence of the Internet is an inevitable requirement for the advancement of the times. Now the Internet has been integrated into every PAGE \* MERPAGE \* MER广东东软学院本科生毕业设计（论文）corner of the world, and people's habits have undergone huge and profound changes. With the development of Internet technology, the sales models, sales channels and consumer habits of traditional enterprises are constantly changing. New style tea is one of the industries emerging in the Internet era. Facing the Internet era, new tea drink companies have begun to export improved and younger tea drink culture, and are not satisfied with reaching out to customers only through offline methods, and then continue to explore new O2O models to operate. For example, from the initial queuing economy and hungry marketing methods, to the current small program HEYTEA GO online booking, offline meal retrieval ，Meituan and other improved operations.In the development of the I...
