国际品牌奶粉在我国市场营销策略以及对我国出口企业的启示

北京理工大学珠海学院 2020 届本科生毕业论文国际品牌奶粉在我国市场营销策略以及对我国出口企业的启示AbstractIn 1989, China formulated the infant milk powder standard. So far, infant milk powder has developed in the Chinese market for 31 years. In the domestic market, consumer demand for infant milk powder has grown rapidly, and domestic Sanlu milk powder has become a leader in the Chinese market. However, the outbreak of melamine milk powder in 2018 changed the status of the Chinese milk powder industry. Domestic brand milk powder has been hit hard, and foreign milk powder began a long decade of annexation of China's infant milk powder market. This article considers the breakthrough and development of Chinese export companies by studying the marketing strategies of internationally renowned brands of milk powder in China.Keywords: Infant milk powder Marketing strategy International brands Domestic brands Marketing channels目录第一章 绪论...................................................................................................51北京理工大学珠海学院 2020 届本科生毕业论文第一节选题的背景与意义.........................................................................5第二节文献综述.....................................................................................6一、国外相关研究综述.........................................................................6二、国内相关研究综述.........................................................................7第三节研究目标、研究内容和拟解决的关键问题.........................................7一、研究目标.....................................................................................7二、研究内容.....................................................................................7三、拟解决的关键问题.........................................................................8第四节研究的基本思...