摘 要随着福建省与福鼎市政府的不断大力推崇、扶持，福鼎白茶在国内的知名度和市场占有率得到了提升，发展格局也焕然一新，但面临严峻的国际市场环境，福鼎白茶的外销量并无太大增幅。本文主要对福鼎白茶出口现状及竞争策略两个方面进行分析，研究发现其出口存在的一系列问题，然后针对所发现的问题进行了原因分析，并提出了建设性意见，以期提高福鼎白茶的出口量及扩大国际市场占有率，为长期保持白茶业的龙头地位乃至后续研究提供参考依据。关键词：福鼎白茶；出口现状；国际市场占有率Abstract With the continuous promotion and support of Fujian province and Fuding municipal government, the popularity and market share of Fuding white tea in China have been improved, and the development pattern has taken on a new look. However, in the face of severe international market environment, the sales volume of Fuding white tea has not increased much. This paper mainly analyzes the export status and competitive strategies of Fuding white tea, And find out a series of problems in its export, to analyze the causes of the problem, put forward the constructive suggestions, in order to improve the Fuding white tea exports, expanding the international market share, so as to provide reference for the long-term maintenance of the leading position of the white tea industry and the follow-up research.Key words: Fuding White Tea; Export Status; international market share目 录1 引 言...........................................................11.1 研究背景及意义..................................................11.1.1 研究背景......................................................11.1.2 研究意义......................................................11.2 研究现状........................................................21.2.1 国外相关研究现状..............................................21.2.1 国内相关研究现状..............................................32 福鼎白茶的出口现状分析.......
