广东茶叶出口贸易新问题及对策研究

北京理工大学珠海学院 2020 届本科生毕业论文广东茶叶出口贸易新问题及对策研究广东茶叶出口贸易新问题及对策研究摘 要本文基于 2013-2019 年广东茶叶的产销数据，梳理了近 7 年来广东茶叶的出口现状特征，同时结合国内外市场竞争力评价指标，对广东茶产业竞争优势的大小进行分析，并与中国其他主要产茶省份进行对比，得出广东茶叶种植的集约化程度较低，综合优势不明显，整体竞争优势只处于一般水平，远不及浙江、福建等省。根据全文的分析结果，阐述了广东茶叶出口贸易所面临的新问题，即国内外竞争力弱，市场占有率较低、茶叶外销市场相对集中，抵抗外来风险能力低、缺乏品牌建设，出口较多初级产品、中美贸易战和国家间的绿色贸易壁垒对茶叶出口的限制、科技投入低，出口成本增加以及全球遭受疫情的严重影响等；针对这些问题提出有效的策略建议，以期增强广东茶叶出口竞争力，促进广东茶叶出口可持续稳固增长。关键词：广东省；茶叶贸易；市场竞争力；新问题；建议 北京理工大学珠海学院 2020 届本科生毕业论文Study on new problems and countermeasures of Guangdong tea export tradeAbstractThis article is based on the Guangdong tea production and sales data from 2013 to 2019, covering nearly 7 years Guangdong tea export status of characteristics, with evaluation to domestic and international market competition ability indexes, to study the size of the competitive advantages of tea industry in Guangdong. And by comparing with other main tea-producing provinces in China, this paper make a conclusion that in Guangdong, the tea growing intensive degree is low, and its comprehensive advantage not obvious as well, and its overall competitive advantage, in the general level, only far weaker than that of Zhejiang and Fujian provinces. This paper points out that in Guangdong, the export of tea is facing new problems along with weak competitiveness at home and abroad, and the market share is low. Moreover, its tea export markets are relatively concentrated, and the ability to resist agai...