毕业设计（论文）题目： 浅析“家电下乡”市场策略 院 (系)： 工 商 管 理 系 专 业： 工 商 企 业 管 理 姓 名： 唐 周 学 号：142 指导老师： 建 英 二〇一〇年十二月二十二日摘 要随着城乡市场格局的改变，农村市场日益崛起。以此为契机，本文先简单的介绍了家电下乡的产生背景。再分析农村市场：以农民对家电的需求和要求找出企业应该生产怎样的家电产品来满足农村市场；以家电销售冷热不均的现状，分析企业因该如何去应对。然后，了解家电下乡对企业又有怎样的好处，是如何拉动企业增长，优化销售结构的。最后，企业据此拟定市场策略：以代理制为辅，直销模式为主；重视外观，突出有用，推针对新产品；逐步提升，低成本开发模式；突出实惠，流动宣传。以此来促进“家电下乡”。关键词：家电 企业 农村 市场 消费 策略AbstractAlong with the changeof market structure in urban and rural areas, the rural market rising. Take it as an opportunity; this paper first simply introduces the background of home appliance to countryside. To analyze the rural market: with peasants to home appliance demand and asked to identify how the home appliance enterprise should produce products to meet the rural market; with electrical appliances sale non-uniform heating, the status quo and enterprise for how to deal with. Then, know home appliance of enterprise and countryside what advantage is how to drag enterprise growth, optimize sales structure. Finally, the enterprise according to market strategies: worked mainly complementary, direct sales model agency system, Attention appearance, highlights practical, the refund for new products; gradually upgrade, low-cost development mode; Prominent affordable, flow propaganda.In gymnastics made promote “home appliance countryside”.KEY WORDS ：electrical appliances enterprise rural market consumption strategy目录第一章 家电下乡的概述第一节家电下乡的政策家电下乡政策是深化贯彻落实科学进展观、积极扩大需的重要举措，是财政和贸易政...
